Adding Google Analytics to your digital workplace

Google Analytics is a third-party tool that you can use to understand how your members interact with your digital workplace. Google Analytics is available without cost but does require a Google Account.

Sections in this article:

Who can do this

  • Workplace Administrators
  • Enterprise Administrators
  • Members of groups with the Manage Google Analytics role (Universal Analytics set up only)

Universal Analytics or Google Analytics 4

When adding Google Analytics to your digital workplace, you must follow the instructions related to the type of property you want to use: Universal Analytics or Google Analytics 4.

For more information about Google Analytics 4, see:

Google Tag Manager

In addition to Google Analytics, you can use Google Tag Manager to track event tags based on specific triggers. For information about setting up Google Tag Manager in your digital workplace, see Adding Google Tag Manager to your digital workplace.

How to add Universal Analytics

  1. Sign in to Google Analytics.
  2. Select Admin.
  3. At the top of the Account column, select the account you want to use.
  4. At the top of the Property column, select the property you want to use. Be sure to select a property that has a UA tracking code.
  5. From the Property column, select Tracking Info and then select Tracking Code.
  6. Copy the Tracking ID provided. The Tracking ID takes the form of UA-XXXXXX-XX. 
  7. Go to your digital workplace.
  8. Select Control Panel.
  9. Under Optimization, select Google Analytics.
  10. Paste your Tracking ID (copied in step 6)into the provided text box.
  11. Select Save.

How to add the Google Analytics 4 global site tag directly in your workplace

  1. Sign in to Google Analytics.
  2. Select Admin.
  3. At the top of the Account column, select the account you want to use. Be sure to select a Google Analytics 4 property.
  4. From the Property column, select Data Streams.
  5. Select your digital workplace from the list of Data Streams.
  6. Under Tagging Instructions, select Add new on-page tag, and then select Global Site Tag (gtag.js).
  7. Copy the provided script.
  8. Go to your digital workplace.
  9. Select Control Panel.
  10. Under Optimization, select Meta Tags.
  11. Paste your Global Site Tag (copied in step 7)into the provided text box. To avoid replacing any existing information, you should paste this script at the bottom of the text box.
  12. Select Save.

How to add the Google Analytics 4 tag to Google Tag Manager

If you already have Google Tag Manager in your digital workplace, you can add a Google Analytics: GA4 Configuration tag to your tag manager. See Google's instructions; add your tag using Google Tag Manager.

Next step: Site search - Universal Analytics

You must enable Site Search to allow for more in-depth reporting on how digital workplace members are using search. This tracking provides information on full searches done within a digital workplace (searches that result in navigation to the search page), but not quick searches (the list that appears as you type a search term).

  1. Sign in to Google Analytics.
  2. Select Admin.
  3. At the top of the Account column, select the account you want to use.
  4. At the top of the Property column, select the property you want to use. Be sure to select a property that has a UA tracking code.
  5. Under the View column,  select View Settings.
  6. Turn Site Search Tracking on.
  7. Enter the following term into the Query Parameter text box: search.
  8. Select Save.

Next step: Site search - Google Analytics 4

To verify that site search is enabled:

  1. Sign in to Google Analytics.
  2. Select Admin.
  3. At the top of the Account column, select the account you want to use. Be sure to select a Google Analytics 4 property.
  4. From the Property column, select Data Streams.
  5. Select your digital workplace from the list of Data Streams.
  6. Under the Enhanced measurement section, select the cog.
  7. Verify that Site search is enabled and that Search Term Query Parameter includes the term search.