Add Google Analytics to your digital workplace

Google Analytics is a third-party tool that helps you understand how your members interact with your digital workplace. Using Google Analytics is free but requires a Google Account.

Sections in this article:

• Considerations
• Who can do this?
• Add Google Analytics 4 to your digital workplace

Considerations

• Data reporting: It can take up to 48 hours before Google Analytics will start receiving data for use in Google Analytics. 
• Google Tag Manager: If you use Google Tag Manager, see Add Google Tag Manager and Google Analytics to your digital workplace for setup instructions. 

Who can do this?

• Workplace administrators
• Enterprise administrators
• Members of groups with the Manage Google Analytics role

Add Google Analytics 4 to your digital workplace

1. Sign in to Google Analytics.
   • If you have a Google Analytics account: 
     1. Beside the Analytics logo, choose the account you want to use from the All accounts dropdown. 
     2. In the left side panel, select Admin.
     3. Select + Create and then Property.
   • If you do not have a Google Analytics account, you will be taken to the account sign-up process:
     
     1. In the Account Creation step, enter the following and then select Next: 
        • Account name: Enter a Google Analytics account name. 
        • Account Data Share Settings: Select your preferred options from the checklist. 
2. In the Create a property step, configure the following fields and then select Next:
   • Property name: Enter a name that Google will use to refer to your digital workplace. 
   • Reporting time zone: Choose the appropriate time zone. 
   • Currency: Choose the appropriate currency. 
3. In the Describe your business step, configure the following fields and then select Next:
   • Industry category: Choose the appropriate business category. 
   • Business size: Choose the appropriate business size. 
4. In the Choose your business objectives step, select at least one objective and then Create. 
5. Select I Accept when prompted with Google Analytics's Terms of Service.
6. In the Data collection step, select Web. 
7. In the Set up data stream step, enter the following fields and then select Create & continue:
   • Website URL: Enter your digital workplace's URL without the http://. For example, customercare.igloosoftware.com.
   • Stream name: Enter a name for the data stream. 
8. In the Set up a Google tag step, copy the Google tag from the tag script. In the example below, the Google tag can be found in this line gtag('config', 'G-AAAAAAAAAA'); and is formatted as G-AAAAAAAAAA.

   <!-- Google tag (gtag.js) --> 
   <script async src="https://www.googletagmanager.com/gtag/js?id=G-AAAAAAAAAA"></script>
   <script> 
      window.dataLayer = window.dataLayer || []; 
      function gtag(){dataLayer.push(arguments);} 
      gtag('js', new Date()); 
   
      gtag('config', 'G-AAAAAAAAAA'); 
   </script>
   
   
   

9. Go to your digital workplace in a separate window and select  Control Panel.
10. Under Optimization, select Google Analytics.
11. In Google™ Analytics GA4, paste the Measurement ID and select Save.
12. Select Save.
13. Return to the Google Analytics window and select Test installation. 
14. Once the tag is successfully tested, select Confirm. 
15. Select X to close the current window. In the Start collecting data step, select Next.
    

You have now set up the necessary steps to receive data from your digital workplace. Once Google Analytics starts receiving data from your digital workplace, you will be able to use Google Analytics reporting functions to analyze your digital workplace's performance.